ARCHETYPES
IN STORYTELLING

Geronimo, Lemminkäinen, Robin Hood, Zeus...
 

Choosing the correct archetype is very important for any brand or company. KMK Studio designed a super cool-looking set of characters inspired on pop culture icons, and I had a blast animating them to create this piece about storytelling for Fresh Britain.

In the animation process, I tried to explore the peculiarities of each character's personality to give them a bit of soul and quirkiness.